April 21st, 2008
Want to discover a quick and simple way to boost your profits by 50% or more? Well buckle up because that’s exactly what I’m about to share with you today.
But first I want to talk about my local pizza restaurant…
You see, they sell a fantastic ‘tuna and sweetcorn’ thin crust pizza and it really does just melt in your mouth.
Heck, it’s probably one of the best pizzas I’ve ever tasted and I’m getting hungry just thinking about it now!
In fact I’ve probably ordered at least a dozen (or more) pizzas from this place in the last year…and I must be one of their best customers by a country mile.
But here’s something to think about…
Every week they put menu leaflets through thousands of houses in the local area. They also give out flyers in town, and place huge ads in the local paper.
Cripes, in comparison to their competitors they’re an absolute marketing machine!
They spend a fortune on advertising, but do you know how many times they’ve contacted me directly as a loyal customer?
Not one! Blimey, talk about leaving some serious money on the table…
Let me explain…
What do you think would happen if these pizza guys rang me one quiet Tuesday evening? If they thanked me for my custom and then offered me a killer special offer?
What would happen if they sent me a nice thank you card together with a coupon for a 20% discount that had to be used inside 7 days?
Well I’d be whipping open my wallet and handing over hard earned cash that’s for sure!
You see, instead of deepening their relationships with EXISTING customers they concentrate far too much on finding NEW ones.
Let me ask you this…
Which piece of marketing do you think would give the pizza shop the biggest return on its investment?
Handing out 1,000 menus to strangers in the street or sending out a time sensitive discount coupon to 100 of its highest spending customers?
Blimey, I’d bet the lot on the fact that contacting its best customers in this way, and making them feel special while offering them a discount, would produce a jumbo sized result!
And this works online too…
Why do so many marketers shuffle around trying to build a big list of new prospects without even a second thought to their EXISTING customers and subscribers?
I haven’t the foggiest why they do this and it really is marketing suicide gone mad!
Let me give you an example….
Last week I sold out my Super List Building Webinar series. I emailed just 4,253 people and I sold out all 25 spots in less than 12 hours, giving me a profit of $4,925.
You can see some screenshots below…





How was I able to do this with such a tiny list and NO affiliates or JV partners? It’s simple.
With everything I do I put a HEAVY emphasis on looking after the needs of those who have ALREADY bought from me, and not just on trying to build a big list of new prospects.
I’d rather have a list of 4,000 where I have deep relationships with my subscribers than a list of 40,000 where people can’t even remember my name.
So what does this mean for YOUR business?
It means that if you stop the maddening hunt for fresh subscribers and instead start looking after those who’ve already placed some trust in you then you’ll massively increase your profits.
I guarantee it.
Want me to get more practicle? Not a problem.
Here’s a quick 3 step plan to applying the theory above to your business today…
1) Overdeliver starting right at the time of the purchase.
Want to make your customers buy from you again? Well simply give them MORE than they expect when they buy from you in the first place!
Customers who bought my list building webinar course paid for 6 sessions.
Is that what they’ll get? No way!
You see, I wanted to give a nice thank you surprise, which is why immediately after purchase they were told they would get a bonus week for free!
Give your customers an unexpected valuable bonus as soon as they buy from you and you’ll increase your profits starting today.
2) Add a buyers autoresponder message sequence
As soon as someone buys from you they should be placed onto an autoresponder sequence for buyers only.
If you fill this with messages thanking the customer for their purchase and encouraging them to ‘consume’ the product then you’ll massively boost your profits.
Why? Because if your customers see that you care for them even AFTER they’ve made their purchase then they’ll be more likely to buy from you again in the future.
So encourage your customers to use your product. Give them tips and hints.
Give them unexpected bonuses that add yet more value. Tell them real life success stories.
Place a heavy emphasis on getting your customers to enjoy your product and they’ll reward you with more purchases in the future.
Do you currently sell a product? Do you have an autoresponder just for buyers? If not, add one today. It will be quicker to setup than you might think.
This one tip has been responsible for adding thousands to my monthly income. And that isn’t hype.
3) Offer special deals to the buyers of your product
As well as packing your autoresponder sequence full of useful help you should also include some links to related products.
Remember the story about my local pizza place? Remember how I would have responded if they’d have offered me a customer only special?
Well apply this lesson online and your profits will skyrocket!
If a customer buys product A then offer them a discount for product B. Make them feel special and let them know that the discount is only available to buyers of your product.
Want to turbo charge this tip?
Then make sure that the products you promote in this way are more expensive AND contain more value than the product you sold in the first place.
Recommending products at the backend that increase in price AND value really is the way to building the business that you dream of step by step.
Don’t have any products like this to promote at the backend? Not a problem!
Simply find someone else who does and promote this as an affiliate (hint: if you really want to take this up a notch then negotiate a discount on this product so your customers MUST buy through your link).
Okay, there you have it…
Building a big list of prospects should never be the goal of any business. The goal is to build a list of CUSTOMERS who you develop deep relationships with and who want to buy from you again and again.
Why spend time and money building a massive list of cold prospects when instead you could be profiting wildly by markting to the HOT prospects who’ve already trusted you enough to buy from you in the first place?
These people are the lifeblood of your business. Treat them as such and your business will boom.
Follow the 3 steps above starting today and you WILL increase your profits. Just remember to come back here and tell me your success stories when you do!
(Don’t forget to leave your comments below…it’s always great hearing from my readers!)
Popularity: 52% [?]